A portfolio of not just what it looks like, but why it looks the way it does:
because good design is about results.
CREATIVE SPARK FOR ARTS ORGANIZATION
With an admirable 55 year history, the Huntington Arts Council’s brand identity had grown stale, lacking the good design and style an arts organization should have. For a group that had been around so long, few people knew who they were and what they did — their communications lacked consistency and served to confuse rather than provide clarity. This happens to a lot of organizations, but seems especially prevalent in the nonprofit sector where they try to fire on all cylinders with limited resources.
The council not only needed a reinvigorated visual presence, but a design and communications strategy that would bring clarity to their organization. Through good design and a cohesive visual program, from web to social media and from print to signage — a dynamic new visual strategy was put in place to excite and inform. But their new, contemporary identity would not just reintroduce them to the public, it would re-energize its staff as they propelled themselves forward. This is often an invaluable secondary benefit of a reinvigorated brand identity.
Through a combination of good design and easy-to-use templates, their art council’s brand identity would also make limited resources more efficient and more cost-effective too. Of course, there can be no greater validation than a surge in new membership, jam-packed public events, and increased revenue for an organization with plans always to do more.