A portfolio of not just what it looks like, but why it looks the way it does:
because good design is about results.
A comprehensive brand identity and visual marketing strategy enhanced the visibility of business professionals and influential thought leaders across the busy social media streams. Good design and visual content were employed to keep visual content quickly digestible and easily shareable — compelling others to share them with their followers. This compounded marketing efforts and amplified awareness.
The popular blog site and online community named 12 Most was known for its high-quality content — but now with a robust brand and visual marketing strategy it achieved explosive growth in followers and online engagement. This brought the visibility its talented community deserved and solidified 12 Most’s position as a respected professional resource.
The site consistently acquired about 150,000 unique visitors a month, ranking high in Google Search which helped lure the advertising dollars necessary to help support this important effort.