A portfolio of not just what it looks like, but why it looks the way it does:
because good design is about results.
Brand Building Through Good Design
Good design and visual systems were put in place to bring power and cohesion to McGraw-Hill Construction’s many communications and promotional campaigns across a broad spectrum of digital and print media — from interactive presentations, email blasts, and web banners to brochures, sales kits, and national advertising.
Highly respected economic forecasts were also designed as a series of sophisticated, beautifully designed annual reports, becoming the flagship communications for the group and “can’t miss” industry standards. Through good design, complex information and data was communicated cleanly and succinctly so analysts could get the information they needed in a hurry, but the lasting branding impact was far longer-lived.