The Work

A portfolio of not just what it looks like, but why it looks the way it does:
because good design is about results.

Restaurant Branding Dares To Be Bold

Restaurant Branding Dares To Be Bold

Good logo design makes a mark in more ways than one. Indeed, it can inspire the graphic energy of an entire business — in this case, one of the hottest new restaurants on Long Island, NY. This place exudes energy, style, and creativity!

The hip, minimal, modernist logo works beautifully with the sophisticated architecture outside and the chic decor inside. It also provides a counterpoint to the loose graffiti-style art that graces its walls. Designed to work as effectively online as it does in print, the logo takes on a whole new power when seen at a massive scale in the large illuminated windows at the entrance and the mirrored wall inside.

Most people don’t appreciate all that a good logo can do when it comes to setting a business apart from the rest. From branding to marketing to interior design, large and small — a good logo can provide that special “something” and the buzz that helps get people in the door.

In this age when you never know where your logo...

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Good Logo Design Brings Business to Life

Good Logo Design Brings Business to Life

While a brand identity is more than just a logo, the importance of a good logo cannot be overstated. Done well, a logo not only identifies but helps define who you are and what you’re about. Placed on the simplest communication or in the smallest possible space, the logo speaks volumes.

A good logo should be simple and unique, setting you apart. It should work in all shapes, sizes, shapes, formats — encapsulating the very essence of who you are as a business — no small duty for such a little graphic. A good logo can also bring uniformity throughout the vast range of marketing materials and communications, both in digital and print.

Designing a good logo is like the design equivalent of standing on your head, chewing gum, and rubbing your tummy all at the same time! In fact, most designers agree that logos are among the most difficult of assignments. But a good logo is never produced in a vacuum — it is always done in partnership with the...

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Creative Spark for Arts Organization


With an admirable 55 year history, the Huntington Arts Council’s brand identity had grown stale, lacking the good design and style an arts organization should have. For a group that had been around so long, few people knew who they were and what they did — their communications lacked consistency and served to confuse rather than provide clarity. This happens to a lot of organizations, but seems especially prevalent in the nonprofit sector where they try to fire on all cylinders with limited resources.

The council not only needed a reinvigorated visual presence, but a design and communications strategy that would bring clarity to their organization. Through good design and a cohesive visual program, from web to social media and from print to signage — a dynamic new visual strategy was put in place to excite and inform. But their new, contemporary identity would not just reintroduce them to the public, it would re-energize its staff as they propelled themselves forward. This is often an invaluable secondary benefit of a reinvigorated brand identity.


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High-End Architecture, High-End Design


The style and exuberance of high-end architecture informed the sophisticated, high-end design of these promotional mailers. The designs themselves were architectural in nature — with dynamic angles, dimensional folds, and interesting die-cuts.

Through good design and a cohesive brand look and feel that matched the quality of the product, Architectural Record’s marketing achieved a new level of impact. Yes, direct mail can be elegant!

From metallic inks to vellum envelopes to interesting folds that slowly revealed new surprises at every turn, exquisite production values were also employed to ensure the overall effect was lasting and memorable — and sure to garner attention and get the desired response from Architectural Record’s advertisers! Special design influences special outcomes.

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Rebranding for Peak Performance


The Dorsey Group excels at maximizing performance and operational excellence — making companies more dynamic, efficient, and profitable. Their brand identity needed to do the same for them.

From logo design and brand messaging to website, mobile app, social media, brochures, sales sheets, trade show and conference exhibits — and a book, no less — their branding went from drab to fab with all the sophistication their market required. A blend of good design and carefully-crafted words, working seamlessly together to express energy and corporate sophistication, proved the perfect mix to create a cohesive brand identity that effectively communicated who they were while exciting their clients and enticing their prospects. In a word, memorable — and their business has never been busier.

By partnering with the client to not only brand their company, but communicate their vision and methodologies clearly, succinctly, and uniquely — their messaging came across loud and clear, helping them achieve their own peak performance.

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