Great design and branding that communicates clearly and succinctly:
with a twist that delights for lasting impact.

About re:DESIGN

re:DESIGN is a bespoke design studio run by Paul Biedermann, an award-winning designer, creative director, and brand identity specialist — advancing businesses and brands by intersecting great design with smart strategies that reach, engage, and inspire people to action.

Paul has deep experience creating top-shelf design for some of the world’s most respected brands, and he looks forward to doing the same for you. It’s a visual world and good design makes a huge impact, yet it is so often the missing ingredient in otherwise successful marketing and communications programs.

re:DESIGN excels at distilling information into simple, visually compelling designs that cut to the core and are understood in a moment’s glance. Indeed, there is no greater antidote for today’s busy, distracted world.

From information and media businesses to sports and entertainment companies, from tech startups to arts organizations — from big to small, print to digital media — re:DESIGN is uniquely positioned to reenergize your business and get it the attention it deserves.

Paul’s design aesthetic exudes energy, positivity, depth, and motion. Together with impeccable production values, re:DESIGN’s clients get top design at a fraction of the cost of bigger agencies — and frankly, the type of design that most agencies aren’t equipped to handle — all with the personal touch that comes from working with a small studio.

So give us a shout! We’d love to learn about whatever branding or communications challenges you’re facing and how we might partner together to bring the power of good design to you.

Mentioned in these books:

Digital Doesn’t Matter

  • Calling upon over 130 of today’s most esteemed Mad Men minds from around the world, this compendium of insights captures the industry at a crossroads — from the nimble veterans who not only survived, but thrived. Provocative. Brutally honest. At times, pure heresy.

The Lean Brand

  • The first book to apply the rigor of Lean Startup to the marketing black-box of brand development.

The Infographic Resume

  • A thorough exploration of how personal branding and a visual portfolio can capture people’s attention and help land that great new job.

The Blueprint for Strategic Advertising

  • A comprehensive look into the strategic use of visual, verbal, social media, integrated, and global advertising communication.

What the Plus! by Guy Kawasaki

  • Shows people how to master the social media platform that quickly grew to 100,000,000 strong.

Let’s Talk About Your Project!