About
Great design and branding that communicates clearly and succinctly:
with a twist that delights for lasting impact.
re:DESIGN is a bespoke design studio run by Paul Biedermann, an award-winning designer, creative director, and brand identity specialist — advancing businesses and brands by intersecting great design with smart strategies that reach, engage, and inspire people to action.
Paul has deep experience creating top-shelf design for some of the world’s most respected brands, and he looks forward to doing the same for you. It’s a visual world and good design makes a huge impact, yet it is so often the missing ingredient in otherwise successful marketing and communications programs.
re:DESIGN excels at distilling information into simple, visually compelling designs that cut to the core and are understood in a moment’s glance. Indeed, there is no greater antidote for today’s busy, distracted world.
From information and media businesses to sports and entertainment companies, from tech startups to arts organizations — from big to small, print to digital media — re:DESIGN is uniquely positioned to reenergize your business and get it the attention it deserves.
Paul’s design aesthetic exudes energy, positivity, depth, and motion. Together with impeccable production values, re:DESIGN’s clients get top design at a fraction of the cost of bigger agencies — and frankly, the type of design that most agencies aren’t equipped to handle — all with the personal touch that comes from working with a small studio.
So give us a shout! We’d love to learn about whatever branding or communications challenges you’re facing and how we might partner together to bring the power of good design to you.
Featured in these media outlets:
Fast Company
Newsday
- Growing Your Google+ Presence
- LI Tweet Talks to be Short and Sweet
- Take Charge of Your Personal Online Brand
- Social Media Spread bin Laden News
Content Marketing Institute
- 11 Top Content Marketing Challenges Solved
- Experts Share Visual Content Mistakes to Avoid
- Make Visual Content Stand Out With a Signature Brand Look
Ragan Communications and Ragan’s PR Daily
HubSpot
The Social Hour
Mentioned in these books:
- Calling upon over 130 of today’s most esteemed Mad Men minds from around the world, this compendium of insights captures the industry at a crossroads — from the nimble veterans who not only survived, but thrived. Provocative. Brutally honest. At times, pure heresy.
- The first book to apply the rigor of Lean Startup to the marketing black-box of brand development.
- A thorough exploration of how personal branding and a visual portfolio can capture people’s attention and help land that great new job.
The Blueprint for Strategic Advertising
- A comprehensive look into the strategic use of visual, verbal, social media, integrated, and global advertising communication.
What the Plus! by Guy Kawasaki
- Shows people how to master the social media platform that quickly grew to 100,000,000 strong.
