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A portfolio of not just what it looks like, but why it looks the way it does:
because good design is about results.
EXPRESSING A BRAND NEW EMOCEAN
The world’s largest scuba retailer needed to brand its new diving adventures division. The objective was to develop a strong, trusted brand identity through good design that connotes action, adventure, energy and excitement — and of course, water! AND it had to speak to its audience.
With the target consumer being young, fun, upscale, and active, the logo needed to capture that same dynamism. It also had to be simple, unique, and impactful — and work in all sizes, contexts, and media. This encompassed everything from retail to kiosks to promotions to the adventures themselves. The logo and branding would be applied to signage, boats, apparel, flags, websites, flyers, posters, and a host of other advertising materials.
Additional challenges included ensuring that the name “Emocean” would read quickly and seamlessly — a bit tricky when there are different ways one may read the name. The symbol and type needed to work together as well as separately. Sub-branding also needed to be thought out for the many other offerings falling under the Emocean umbrella. A slogan was...
FRIENDLY DESIGN BRINGS THE SOCIAL TO MEDIA ORGANIZATION
It made all the sense in the world that a media organization focused on promoting online social engagement and digital innovation would need an equally engaging brand identity. Walk the talk, in other words — which is exactly what they got, with good design and a new logo that communicated the energy of their innovative, forward-thinking vision in an increasingly fast-paced world.
To stand out, a powerful visual content marketing strategy was employed as well — not only so their various events and blog posts would get attention in the busy social streams, but also to reinforce Social Media Association’s brand identity every time a post was shared. With everything coordinated and singing the same visual song, their brand identity continuously communicated their messaging and professionalism — seeding trust among the public, its membership, and business leaders.
While their brand identity needed to be especially powerful across the online spectrum — from web to social to email — print was just as important to reach people at their mailboxes and when attending...
BRAND BUILDING THROUGH GOOD DESIGN
Good design and visual systems were put in place to bring power and cohesion to McGraw-Hill Construction’s many communications and promotional campaigns across a broad spectrum of digital and print media — from interactive presentations, email blasts, and web banners to brochures, sales kits, and national advertising.
Highly respected economic forecasts were also designed as a series of sophisticated, beautifully designed annual reports, becoming the flagship communications for the group and “can’t miss” industry standards. Through good design, complex information and data was communicated cleanly and succinctly so analysts could get the information they needed in a hurry, but the lasting branding impact was far longer-lived.
SAVVY BRANDING ENHANCES VISIBILITY OF INFLUENTIAL THOUGHT LEADERS
This global community of writers and business leaders embarked on a comprehensive brand identity and visual content marketing strategy to gain attention across the busy social media streams and drive traffic to their blog. Good design was employed and graphic content was created to be easily digestible and shareable — compelling others to share them with their followers. This amplified awareness as people became advocates for the brand, thereby compounding marketing efforts. Interesting how that works!
Known for its high-quality content and now with the addition of a robust visual content marketing strategy, 12 Most soon achieved an explosive gain in followers and shares — bringing the visibility its talented community deserved and solidifying its position as a respected professional resource. The site consistently attained about 150,000 unique visitors a month, ranking high in Google Search which helped acquire more advertising dollars to assist in supporting this effort that gained recognition for business and media leaders.
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