A portfolio of not just what it looks like, but why it looks the way it does:
because good design is about results.
DESIGN SOPHISTICATION BRINGS COHESION
Good design and visual systems were put in place to bring power and cohesion to McGraw-Hill Construction’s many communications and promotional campaigns across a broad spectrum of digital and print media — from interactive presentations, email blasts, and web banners to brochures, sales kits, and national advertising.
Highly respected economic forecasts were also designed as a series of sophisticated, beautifully designed annual reports, becoming the flagship communications for the group and “can’t miss” industry standards. Through good design, complex information and data was communicated cleanly and succinctly so analysts could get the information they needed in a hurry, but the lasting branding impact was far longer-lived.
REBRANDING FOR PEAK PERFORMANCE
The Dorsey Group excels at maximizing performance and operational excellence — making companies more dynamic, efficient, and profitable. Their brand identity needed to do the same for them.
From logo design and brand messaging to website, mobile app, social media, brochures, sales sheets, trade show and conference exhibits — and a book, no less — their branding went from drab to fab with all the sophistication their market required. A blend of good design and carefully-crafted words, working seamlessly together to express energy and corporate sophistication, proved the perfect mix to create a cohesive brand identity that effectively communicated who they were while exciting their clients and enticing their prospects. In a word, memorable — and their business has never been busier.
By partnering with the client to not only brand their company, but communicate their vision and methodologies clearly, succinctly, and uniquely — their messaging came across loud and clear, helping them achieve their own peak performance.
SAVVY BRANDING ENHANCES VISIBILITY OF INFLUENTIAL THOUGHT LEADERS
This global community of writers and business leaders embarked on a comprehensive brand identity and visual content marketing strategy to gain attention across the busy social media streams and drive traffic to their blog. Good design was employed and graphic content was created to be easily digestible and shareable — compelling others to share them with their followers. This amplified awareness as people became advocates for the brand, thereby compounding marketing efforts. Interesting how that works!
Known for its high-quality content and now with the addition of a robust visual content marketing strategy, 12 Most soon achieved an explosive gain in followers and shares — bringing the visibility its talented community deserved and solidifying its position as a respected professional resource. The site consistently attained about 150,000 unique visitors a month, ranking high in Google Search which helped acquire more advertising dollars to assist in supporting this effort that gained recognition for business and media leaders.
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