The Work

A portfolio of not just what it looks like, but why it looks the way it does:
because good design is about results.

Rebranding for Peak Performance

The Dorsey Group excels at maximizing performance and operational excellence — making companies more dynamic, efficient, and profitable. Their brand identity needed to do the same for them.

From logo design and brand messaging to website, mobile app, social media, brochures, sales sheets, trade show and conference exhibits — and a book, no less — their branding went from drab to fab with all the sophistication their market required. A blend of good design and carefully-crafted words, working seamlessly together to express energy and corporate sophistication, proved the perfect mix to create a cohesive brand identity that effectively communicated who they were while exciting their clients and enticing their prospects. In a word, memorable — and their business has never been busier.

By partnering with the client to not only brand their company, but communicate their vision and methodologies clearly, succinctly, and uniquely — their messaging came across loud and clear, helping them achieve their own peak performance.