Brand First! Then Power Up with Visual Content
To take full advantage of the visual revolution when marketing your business or product, it’s important to have a visual content strategy — and that starts with your brand strategy.
Producing and sharing visual content itself won’t do it. The difference is the same as someone who throws a ball around every once in a while vs. someone who is focused, trains hard, and competes with a clear goal in mind. That wins championships. If you want your business to win its own “championship,” you need a strategy. Strategies take work, for sure, but they give your work meaning and ensure that the effort pays off by moving your business in the right direction.
Focus like a laser
It all starts with having a clear vision of who you are and what you’re trying to accomplish, because you can’t get where you want to go without that. Furthermore, your brand identity is more than just sticking a logo on an image and calling it a day. Instead, it means creating a well-designed, comprehensive visual presence that is also on strategy — unifying and powerfully reinforcing itself at every marketing touch point along the way: online and offline.
The slideshow below takes you through the process — I hope you enjoy it and if you do, please share with others. It can also be embedded in your own posts.
Creating an effective visual content strategy that’s driven by a solid brand strategy isn’t easy, but it’s the only way to make a real business impact. Otherwise, you’re just throwing another inspirational quote graphic or funny cat image at a wall and seeing what sticks. It won’t.
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Photo illustration work: Paul Biedermann, re:DESIGN