Rebranding for Peak Performance

The Dorsey Group excels at maximizing performance and operational excellence — making companies more dynamic, efficient, and profitable. Their brand identity needed to do the same for them.

From logo design and brand messaging to website, mobile app, social media, brochures, sales sheets, trade show and conference exhibits — and a book, no less — their branding went from drab to fab with all the sophistication their market required. A blend of good design and carefully-crafted words, working seamlessly together to express energy and corporate sophistication, proved the perfect mix to create a cohesive brand identity that effectively communicated who they were while exciting their clients and enticing their prospects. In a word, memorable — and their business has never been busier.

By partnering with the client to not only brand their company, but communicate their vision and methodologies clearly, succinctly, and uniquely — their messaging came across loud and clear, helping them achieve their own peak performance.

Friendly Design Brings the Social to Media Organization

It made all the sense in the world that a media organization focused on promoting online social engagement and digital innovation would need an equally engaging brand identity. Walk the talk, in other words — which is exactly what they got, with good design and a new logo that communicated the energy of their innovative, forward-thinking vision in an increasingly fast-paced world.

To stand out, a powerful visual content marketing strategy was employed as well — not only so their various events and blog posts would get attention in the busy social streams, but also to reinforce Social Media Association’s brand identity every time a post was shared. With everything coordinated and singing the same visual song, their brand identity continuously communicated their messaging and professionalism — seeding trust among the public, its membership, and business leaders.

While their brand identity needed to be especially powerful across the online spectrum — from web to social to email — print was just as important to reach people at their mailboxes and when...

Brand Building Through Good Design

Good design and visual systems were put in place to bring power and cohesion to McGraw-Hill Construction’s many communications and promotional campaigns across a broad spectrum of digital and print media — from interactive presentations, email blasts, and web banners to brochures, sales kits, and national advertising.

Highly respected economic forecasts were also designed as a series of sophisticated, beautifully designed annual reports, becoming the flagship communications for the group and “can’t miss” industry standards. Through good design, complex information and data was communicated cleanly and succinctly so analysts could get the information they needed in a hurry, but the lasting branding impact was far longer-lived.

Savvy Branding and Visual Marketing Enhance Visibility

A comprehensive brand identity and visual marketing strategy enhanced the visibility of business professionals and influential thought leaders across the busy social media streams. Good design and visual content were employed to keep visual content quickly digestible and easily shareable — compelling others to share them with their followers. This compounded marketing efforts and amplified awareness.

The popular blog site and online community named 12 Most was known for its high-quality content — but now with a robust brand and visual marketing strategy it achieved explosive growth in followers and online engagement. This brought the visibility its talented community deserved and solidified 12 Most’s position as a respected professional resource.

The site consistently acquired about 150,000 unique visitors a month, ranking high in Google Search which helped lure the advertising dollars necessary to help support this important effort.