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What is the First Impression Your Website Makes?

Based on research conducted by the Missouri University of Science and Technology, they found it takes “less than two-tenths of a second for a potential customer to form a first impression of your brand when viewing your website.” Wow!

“Using eye-tracking software and an infrared camera in Missouri S&T’s Laboratory for Information Technology Evaluation, the researchers monitored students’ eye movements as they scanned the web pages. The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page — such as the menu, logo, images and social media icons — before they moved on to another section.”

You can find other important information about your own website by viewing Google Analytics and checking the In-Page Analytics. This will tell you the average time spent on a page as well as where people clicked.

Article by Peggy Fitzpatrick.
Featured image courtesy of Louish Pixel via Creative Commons.

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