Cocoon and Build Your Brand
Part 2 of a 3 Part Series on Branding
Once your brand has passed the caterpillar stage and you’re not sure of the best way forward, it’s time for some serious evolution!
Define your uniqueness
Take the time to assess, evaluate and examine the unique elements of your brand that will transform it into a beautiful butterfly. There is no rushing and skipping the cocoon phase. Think and reflect — what makes you and your business special? Try to go beyond the obvious to get to “a new obvious.” Ask others what they think and listen to what they have to say. The answers may surprise and even enlighten you.
Perhaps using self-evaluation tools will help get to the root of who you are and what you do. No doubt, this is not always an easy process. We become so used to who we think we are and what we think we do, that it can be difficult to see past these preconceived notions. But soar beyond the obvious you must, because that is where the sizzle is that will set your brand apart from the rest.
Sharpen your goals
Shape a dream into a reality by defining clear goals. After allowing the proper time for self-reflection and determining the best, unique you, make sure that your goals are realistic and sustainable. Be clear and defined. Don’t let things just happen anymore and don’t be fuzzy — that’s for caterpillars! Let the spark and sizzle of your ideas inspire and invigorate your brand. Take charge now and make it happen!
Honing your core values and unique story into a sharp, clear, concise message will take you to that next level of brand evolution and growth. No more waiting on a branch searching for that next leaf to eat! Plan your metamorphosis into a dynamic brand by:
- Defining your core values
- Finessing a dream
- Creating your message
Next? Become a butterfly.
Read the rest of this 3-part series by Paul Biedermann and Peggy Fitzpatrick:
Image courtesy of borman818 licensed via Creative Commons.