Visuals, Schmisuals — Here’s What Your Business Really Needs to Pop
There’s been a lot of talk about the importance of the visual lately, especially for social media sharing and online marketing. Heck, I’ve been one of the leading protagonists! But what seems to be missing is that this means more than just slapping up an image and calling it a day — it takes a bit more to get attention for your business and create influence.
In fact, with all the visual noise now, you are probably already feeling that something more is needed to have any hope of making a dent in today’s noisy digital ecosystem.
So what will make the difference for your business?
- A unique voice
It starts here — differentiating yourself from what others are doing so you alone stand apart. This, of course, begins with your product/service offerings and lies at the foundation of your business strategy — but then it also needs to carry through how you present yourself everywhere your business is seen: your website, your social media pages, email marketing, blog posts, e-books, newsletters, business cards, mailers, posters, and so on.… both online and offline. The most successful businesses aren’t afraid to stand alone for what only they can provide, forging a new path.
- A unique voice
- A strong brand image
Beyond just visuals, your business needs to take that unique voice and create a strong brand/design strategy that infuses everything you do. Your words, your tone, your visual style— all define your brand and should look and sound like they come from the same company. Your branding should inform your visuals, instantly connecting them with your business. There’s a lot of mediocrity out there — a high-quality, professional business image will do wonders to set you apart and get the attention you’re looking for.
A cohesive game plan with a unique voice and a wonderfully visualized brand identity seamlessly brings this all together, continually reinforcing itself across all media. This ensures strong brand recognition so that over time, people immediately know it’s you no matter where you are seen.
Remember: anything worth doing takes effort
It takes planning. It takes time. And yes, it may also take a budget. But isn’t creating an effective strategy that will generate real results for your business worth it?
If you’re still not convinced, let me tell you about the MOST important benefits of having a well-conceived visual, branding, and design strategy…
- Smart branding and good design make an indelible impression — powerfully influencing what people think of your business. << Click to tweet!
- A good visual strategy increases the odds that when someone is ready to buy, your business will be top of mind. << Click to tweet!
- Presenting your business in the best light with a good design strategy endears you to others and creates trust. << Click to tweet!
With something that important, isn’t it wise for your business to think smart/quality, instead of fast/cheap? There’s no doubt that using visuals is important — but like so many things, it’s not just what you do, it’s how you do it. After all, prolonging business success and losing sales is far from fast and cheap.
I welcome your thoughts in the comments section below. And if you’re ready to get going and pump up your business’s brand image with an effective visual/design strategy, I’d love to talk to you — you can contact me here.
Photo illustration work: Paul Biedermann, re:DESIGN