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Brand First! Then Power Up with Visual Content

3/31/2015

8 Comments

 
Brand First! Then Power Up with Visual Content
To take full advantage of the visual revolution when marketing your business or product, it’s important to have a visual content strategy — and that starts with your brand strategy.

Producing and sharing visual content itself won’t do it. The difference is the same as someone who throws a ball around every once in a while vs. someone who is focused, trains hard, and competes with a clear goal in mind. That wins championships. If you want your business to win its own “championship,” you need a strategy.

Strategies take work, for sure, but they give your work meaning and ensure that the effort pays off by moving your business in the right direction. It all starts with having a clear vision of who you are and what you’re trying to accomplish, because you can’t get where you want to go without that. Furthermore, your brand identity is more than just sticking a logo on an image and calling it a day. Instead, it means creating a  well-designed, comprehensive visual presence that is also on strategy — unifying and powerfully reinforcing itself at every marketing touch point along the way: online and offline.

The slideshow below takes you through the process — I hope you enjoy it and if you do, please share with others. It can also be embedded in your own posts.

Creating an effective visual content strategy that’s driven by a solid brand strategy isn’t easy, but it’s the only way to make a real business impact. Otherwise, you’re just throwing another inspirational quote graphic or funny cat image at a wall and seeing what sticks. It won’t.

I can help.
Brand First! Then Power Up with Visual Content from re:DESIGN
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<iframe src="//www.slideshare.net/slideshow/embed_code/46459554" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" allowfullscreen> </iframe> <div > <strong> <a href="//www.slideshare.net/pbiederm/re-design-presentation5brandstrategyvisualcontent" title="Brand First! Then Power Up with Visual Content" target="_blank">Brand First! Then Power Up with Visual Content</a> </strong> from <strong><a href="//www.slideshare.net/pbiederm" target="_blank">re:DESIGN</a></strong> </div>

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With a sound #branding and #visualcontent strategy, you should see dramatic improvement in online engagement. << Click to Tweet

A visual content strategy should be more than throwing a funny cat image at a wall and seeing what sticks. << Click to Tweet


Brand First! Then Power Up with Visual Content
Other articles that may interest you:

Good Design Is Never As Easy As 1-2-3

It’s a Brand New, Brand YOU, Visual World

Visuals, Schmisuals — Here’s What Your Business Really Needs to Pop

[INFOGRAPHIC] 12 Reasons Your Business Needs to Get Visual

12 Reasons Why Your Business Needs to Get Visual

12 Ways A Visual Strategy Powers Business

Science Proves: It’s Time to Get Visual

Is Your Content Strategy Visual?

Time is of the Essence. So is Your Brand!


Article by Paul Biedermann
Photo illustration work: Paul Biedermann, re:DESIGN
8 Comments
Katherine Kotaw link
4/1/2015 01:09:17 pm

In one word: brilliant!

This is the primer every business needs to survive in the era of visual content marketing. And, you, of course SHOW why great visuals command attention (for anyone who doesn't believe the statistics).



Reply
Paul Biedermann link
4/1/2015 11:43:41 pm

So happy that you liked it, Katherine — I tried to strip it down to the most essential ingredients for making visual content work and not just eye candy.

Reply
Steve Poppe link
4/11/2016 07:38:05 am

Couldn't agree more, Paul, that Visual Strategy requires a tight brand strategy. I posted about it today -- the example used was the Rhode Island logo and tagline. Great stuff!

http://whatstheidea.com/marketing/rhode-island-no-commas-conjunctions

Reply
Paul Biedermann link
4/11/2016 08:06:44 am

Thanks for your comments, Steve! By all means a logo requires a tight brand strategy — if the logo isn’t on brand, what will be? Certainly not any other visual content that is shared, which is just as important when telling the broader brand story. Too many businesses seem to miss this very important point.

Reply
Julia Revitt link
6/11/2017 02:53:33 am

Wise words and I couldn't agree more. So many businesses are lost when it comes to visual representation - especially those in service industries rather than those producing products.

Reply
Paul Biedermann link
6/11/2017 10:35:24 am

Great point, Julia — if more service and B2B companies branded and marketed themselves as well as consumer product companies do, they’d be much more effective in reaching their audiences.

Reply
Damir Radovic
5/9/2018 06:26:33 am

Great slideshow, Paul! You're right, visuals stand out in the busy social streams, one interesting image (or video in today's day and age) that has a potential to go viral, can do wonders for a brand!

Reply
Paul
5/9/2018 07:19:43 am

Yes it can, Damir! And your visuals don't even need to go viral — strategic, branded images do wonders to unify your social presence and continuously reinforce your most important messaging.

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