About

Great design and branding that communicates clearly and succinctly:
with a twist that delights for lasting impact.

About re:DESIGN

re:DESIGN is a boutique design office run by Paul Biedermann, an award-winning designer, creative director, and brand identity specialist — creating brands of distinction with great design and smart strategies that reach, engage, and inspire people to action.

With my broad experience creating top-level design that sets companies apart and achieves real business results for some of the most respected brands in the world, I look forward to doing the same for you. It’s a visual world, and more and more people are appreciating the impact of good design — not just how it cuts through but how it makes you feel. It is often the missing element in otherwise successful marketing programs.

Working hand-in-hand with design, I distill and translate complex information into simple, engaging, visually compellingly communications that people understand in a moment’s glance. It’s nothing less than the antidote businesses need to push their messaging through in today’s busy, distracted world.

From information and media businesses, to sports and entertainment companies, to tech startups and arts organizations — from big corporate to small business, from print to digital to social media — I am uniquely positioned to energize your business by getting it the attention it deserves and exciting your audience across the vast media spectrum.

My work exudes energy, depth, and motion — together with impeccable production values, the reader is continually engaged and enticed to learn more. Top-level design at a fraction of the cost of bigger agencies — and frankly, the type of design that most agencies are not equipped to provide — all with the personal attention that comes only from a small agency.

So give me a shout! I’d love to learn about whatever branding or communications challenges you are facing, and how we may partner together to bring the power of good design to your business.

Let’s Talk About Your Project!