#UsGuys Afterhours live video party
Some friends of mine from the Twitter tribe, #UsGuys, had the novel idea to stage a three-day virtual conference named usXsw for those people not able to attend this year’s SXSW extravaganza in Austin, TX. Rather than sit home and pout, they know it’s always better to get in gear and turn a negative into a win. With more than 250 participants and over 4000 tweets, the event was a resounding success. 

As an add-on, a few of us orchestrated a live video chat and billed it as the usXsw After Party. Jeff Namnum of Socialisle, @SocialSchoolLI and a recent member of #UsGuys, suggested the idea and hosted the event. Of course, meeting by live video provides several possibilities for engagement. We tossed around the idea of focusing the chat around selected topics, similar to what was being done in the Twitter conference, but quickly abandoned that after a test drive proved it was fun simply spending time together in our virtual party hall. We decided real value could be derived just from giving people the opportunity to finally see each other and talk together after weeks of tweeting, strengthening the relationships of those we’ve met online. It was a blast! And if you don’t believe me, then you weren’t there for our virtual fist bump!

#UsGuys usXsw live video party
Exploring new ways to share and develop real, meaningful communities online, requires venturing beyond Twitter’s 140 and Facebook “Likes”. Oddly enough, pushing these online relationships deeper increasingly means driving these relationships further offline. This is how many of us are propelling our newly assembled, globally-amplified networks to bigger things and richer experiences. Beginning with short tweets and comments, posting photos and then moving onto email, video and finally having real life meetups — this seems to be the natural progression of meeting strangers online and converting them into truly meaningful friendships and business relationships in real life. The world is indeed getting smaller.

Lights, cameras, action

As #UsGuys continues to expand and grow globally, perhaps even venturing into other endeavors, video is the right thing at the right time to push our relationships to the next level. It’s also a great tool for facilitating virtual work meetings and planning discussions since geographical realities make meeting in person impractical. 

Many of us have Skyped together, but video conferencing is offered as a premium service requiring member fees so it’s not practical for larger groups that desire the flexibility to video chat at any time. Other services are available, however, that allow people to join in chat conferences at any time for no cost. A service called Tinychat allows up to 12 people on camera simultaneously and up to 400 others joining in through live texting (and tweeting out these same messages if they choose). People can also join by sound only without activating the camera, but it uses up one of the 12 assigned video slots (replaced by a black box).

The texting function is good too and adds a whole other dimension to the communication. It gets really fun when additional commentary flies under the radar, and sometimes at the expense of those speaking on camera (kind of like talking behind someone’s back except this is right under their noses). Being able to tweet out any of these comments at any time is an additional bonus.

Early adopters

Our forays into video have already offered value, even though the technology has been glitchy at times, usually because of either broken video or sound dropping out. Sometimes poor connections are at fault; sometimes it’s because people have difficulty finding the correct setup that works best; and sometimes it’s because people haven’t switched off other applications using a camera or microphone, causing interference. And yes, sometimes people just don’t notice their microphone is muted. I’m guilty of that one (for some reason, Tinychat defaults to a muted microphone — I assume to protect the user from inadvertently broadcasting a private conversation).

#UsGuys Afterhours Party

As we continue to familiarize ourselves with the technology and how best to utilize it, I like keeping it simple for now. I thought it would be a good idea to hold a regularly scheduled #UsGuys Afterhours Party every Thursday at 10:00 PM EST (hosted on this website). Pure fun may seem trivial to some, but just as other people prefer to “fill the world with silly love songs”, anything that helps strengthen bonds and deepen relationships is a pretty strong benefit in itself. What’s wrong with that?


 


Comments

03/28/2011 12:08am

Great experiment. I think the QOS issues on public networks makes it hard to successfully do video chat anywhere other than work or home. However, for the price you paid, you did better than some webinars I've spent thousands to organize! LOL!
Great job.
So yes. What's the problem video chat trying to solve? Easy entertainment or a real business need?
cheers!
t.

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03/28/2011 12:25am

While Video IS a great bridge to IRL relationships, Your use has value
AS IT IS. The dialogue is so strong, in #UsGuys that it is a matter of "convenience" to engage through video. Let me qualify that by saying this: I have had 1 comment about the way I "Look" on video chat. Mind You, that same comment is repeated by everyone I engage for the first time through video, but then the conversation resumes as it would in the stream. Often, right where we were, in conversation, in the stream. But no longer limited by 140 characters. I believe we are BUILDING something of VALUE, having never met IRL.

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Beth
03/28/2011 7:10am

It certainly was an interesting experiment. I think the technology will get better. I certainly wouldn't use the system we tried for anything more than an experiment, although even paid services haven't been that much better.

I agree with your comment about starting with 140 characters and then moving into real life. People who don't use Twitter often don't "get" that.

Looming forward to the next attempt.

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Beth
03/28/2011 7:11am

oops, meant looking not looming. Autocorrect got me again :-)

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03/28/2011 8:52am

I had a blast hanging out with the #usguysduring the usXsw -- I would never have planned to go to the original SxSW if it weren't for the social element, so it $aved a trip for me to do it online! :)

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03/28/2011 9:00am

Paul,
Love the idea, pushing the envelope is a good thing. I'll be interested to see how this evolves. I've had some technical challenges that prevented me from really evaluating the experience. Hopefully those are resolved now.

I am willing to give it a try. I do think see and chatting improves the bonds and is the next best thing to meeting IRL. Thanks for leading the charge.
Cheers
Joe

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Lewis Poretz
03/28/2011 10:14am

Paul -

Thank you for allowing me to be a participant in these chats and even more for hosting them. Awesome time... Awesome people. Looking forward to the next after hours chat...Hope to see everyone there... Lewis

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Jeannette Baer
03/28/2011 10:37am

Paul,
When we were first approached about holding a video chat meet up during #usXsw 3-day conference, I remember some of us being a little bit hesitant. But we decided that "That is exactly what we were supposed to be doing" exposing the attendees with new experiences and what a better way to have an usguys cocktail party that using Socialisle! it was the highlight of the weekend
What a great idea; "to continue the conversation" by holding these meetups once a week...we might have some technical difficulties, but it's part of the process of learning something new!

Thank you for taking the lead here.

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03/28/2011 12:00pm

I enjoyed the video chat very much. It was great seeing people I have been getting to know in #UsGuys. Spontaneous conversation was fun. I think it could be interspersed with a chosen topic to stimulate discussion too, but it's not necessary as you said Paul.

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Peggy
03/28/2011 12:29pm

Great post and I appreciate your time in setting up the video chats. So lovely to get a chance to hear people'e voices and learn more. I love the screen capature at the top - cracks me up. I think that a topic isn't necessary but a conversation among friends is great.

I love that you can chat, type & tweet simultaneously. Hopefully the small technical problems won't keep people from trying it out.

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03/28/2011 1:06pm

It was a great (albeit slightly glitchy) experience. I'm still torn on the free-flow chat vs. topic-based conversation issue, but I cannot deny the possibilities are big with this thinng. Thanks Paul for putting it all together. And be gentle with those screenshots :P

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03/28/2011 7:35pm

Well said Paul! Agree with Peggy, a bit glitchy, but TOTALLY worth it. While I like the idea of the after party, I would also like to see some real conversations (beyond social) like the many had on twitter daily. This platform offers an incredible opportunity for #usguys and for excellent sharing of ideas! Thanks again, Paul, for orchestrating this!

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03/28/2011 10:27pm

Thanks for all the great comments! This is a great discussion and I’m all ears on other ways that video might be able to help online communities.

@Taariq I think the entertainment factor IS the business need, in this case. And yes, the price is right!

@Stephen I agree — video blows the lid off of 140!

@Beth I think it’s hard for most people to understand that the true power of social media lies in amplifying our offline relationships. Thanks for looking and looming!

@Jillian Glad it helped your pocketbook!

@Joseph Sorry you had such a poor experience. Looking forward to sharing better ones with you in the future!

@Lewis Hope you’ll have your guitar tuned up and E string fixed for the next one!

@Jeannette Glad to see it’s paying off and people are finding value in it. Thanks for encouraging our little “experiment”!

@Libby It was great to see you joining in the fun! There’s nothing stopping us from conversing about any topic at any time. I could see people coming to the chats with specific issues in mind.

@Peggy I love the added layers of texting and tweeting too! Just go easy on me when you feel snarky. ;-)

@Juan I find the whole experience extra compelling when people like you pop on screen from all over the world. So cool that we can have instant virtual meetings this way (not to mention sharing a nice cold one)!

@Kyle Glad you think the pros outweigh the cons. Added benefit: staying indoors for video chats has been proven a lot safer than the streets. ;-)

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03/28/2011 10:59pm

Having missed all the video chats that have gone by so far, whether due to being mobile or 'net hamstrung', this post makes me eager to catch the next one!

It's odd that YouTube is one of the longest standing, most popular platforms in social media and yet video remains a curious grey area for many of us, myself included.

Not only in the vid chat arena but also in terms of vlogging, marketing, and visually connecting the relationships we build on text/picture platforms, video seems to have been slower to gain traction. Perhaps it's the tech catching up, as you hint at, or just a slow growth of people becoming confident getting in front of the camera, but I think we're finally edging into the video comfort zone.

Great post, very timely and cracking follow up discussion. Hope to make it home in time on Thursday for the next one, thanks for organizing Paul!

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03/28/2011 11:09pm

The next phase of the digital era to boldly explore: moving online to In Real Life. How perfect that #usguys is experimenting with ways to do this that are both entertaining and value-driven.

I think free-flow chat is good, but it's effective to have topic-discussions, too.

{ twitter = @danenow }

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03/29/2011 4:36am

Hi Paul, great post, complete wrap up of the experience. I have to agree with Taariq, the QoS is critical for the use. A frozen video is ok as long as it updates every second or so. A lag in audio is very annoying, it makes vital discussions almost impossible.
Joseph pointed out that there is a handicap below the layer of service provided by tinychat: Local tech like video cam, microphone or internet connection could be very frustrating. Especially if you want to join the chat and don't how to fix it.
I did some research in e-learning and webinars last year. The goal was to use this services for business training in companies. Believe it or not, same problems emerged there.
The best way to introduce videochat is IMO a vital community that helps with expertise when needed.

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De
03/29/2011 1:39pm

Great experiment with the three-day usXsw virtual conference. I still sat home and pouted.
Video conference is a great bridge to the frustrating 140 character limit & IRL relationships. The use has value and allows the dialogue to strengthen #UsGuys tribe.
I like your day & time choice too.

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Denise Barlow
03/29/2011 1:40pm

oops --- please see above for my comment - dang this fat fingers!!! :)

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03/29/2011 2:03pm

Paul - great post. As you know, I had a difficult time staying connected for the #usXsw virtual party (more a problem on my end than yours), but for the brief time I was connected it was awesome and a bit disappointing.

For me, the opportunity to talk to members of #usguys f2f (albeit via chat) was a chance to connect and engage on an entirely new level with people I have been "talking" to for months.

With that said, the technology needs to be better to allow discussions of any kind, whether it is topic related or an after hours get together. While it is nice to be able to chat via video, we lose meaning when we can't hear (or see each other whilst connected), are stepping over each other in the conversation (reminds me of old conference calls) or we are dropped. (The disappointment part).

Is there a better solution? Apparently not yet. Should we keep doing this? Absolutely. To talk IRL (so to speak), is a priceless way to engage, whether it's just for conversation, topic related or for business.

Paul, Thank you for continuing to host these chats. I look forward to stopping by again.

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03/29/2011 8:53pm

@Steve Hope to see you on camera one of these days! There are definite hurdles to overcome — the biggest one IMO is that most people are video-shy. Also, it can’t easily be done in shared offices which cuts out a good chunk of the working population.

@Dane I think once video conferencing is less glitchy, planning chats around selected topics will make more sense. From what I’ve seen so far, it would be pretty tough to do at this point.

@Birger So it seems you agree that the #UsGuys community is the perfect place to run this experiment. I agree! We’re trying something new and will stumble, but we’ll figure it out together in typical #UsGuys fashion.

@Denise Thanks for weighing in (no pun about fat fingers intended ;-) As always, the scheduling is tricky — this time seems to accommodate most people, both on the West and East coasts of the U.S. We may also try doing other ones at different times that work better for our foreign friends.

@Sherree You must be a very strong supporter of this if you still feel so passionately about its virtues after all the tech issues you had. But it looks like it’s working better for you these days and it’s fun seeing your tweets pop to life!

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03/30/2011 10:21am



Paul,

I think the main gist of your post is really about building offline relationships. While we all live on line and love the space the main goal is to develop relationships with people we respect and can relate to IRL and hopefully support each others business relationships and/or professional objectives.

Video and your experiment is a great way to build those relationships because we get to interact with people. The ability to see a persons face is key part of the communication process just as meeting in real life is a critical element of the business development and partnership process.

I welcome the opportunity to meet through a video chat. Whilst the technology is a little sketchy I think as ever it will get better. Considering how far tech as come since the early 90's when this kind of approach was called "Multimedia" and DOS was cutting edge now its called Transmedia.

Undoubtedly video and integrating the tools in the social space will be a key component of next generation content delivery, community, and business development.

The great thing about the community we are all part of is that we are engaging and feeding of each in a manner that we all appreciate and support. This is the best part of the social web. I can interact with great people and have fun at the same time.

I am building my business as a member of a supportive community who I can reach out too at any point and receive validation of ideas and concepts that are in development whilst also developing meaningful relationships with people whose values and philosophies I share and support.

Great Post Paul.

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03/30/2011 8:42pm

Thanks, Kenny — glad you are enjoying being part of a great online community as much as I am, along with the many benefits that come with it as you point out. Video is definitely interesting and occupies the space between online and offline (as best we can do at the moment, anyway!). If nothing else, it’s an interesting experiment that everyone should check out when they get the chance. Hope to see you soon!

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