We believe a big key to winning in today’s business world is a smart, integrated approach to marketing and communications. In order to make an impression in these busy, distracted times, design can be the differentiator. Sure, your image will be leaps ahead of the others — but your messages will also be fine-tuned and cohesive; your communications will be clear and user-friendly; but most importantly, they will be powerfully integrated together! 

re:DESIGN is excited to share a few exciting projects that we believe do just that, as well as earning us three awards in a national design competition, The American Graphic Design Awards sponsored by Graphic Design USA.

What is re:DESIGN?

re:DESIGN is a boutique agency that specializes in strategic design, branding, social media, and communications — bringing standout design to our clients so their businesses rise above the competition.

We excel at helping companies and professionals achieve special things through smart strategies and sharp, award-winning design that gets noticed while delivering a clear, convincing message. From custom logos to comprehensive branding and cohesive communications strategies, re:DESIGN reenergizes businesses by creating integrated programs throughout all of today’s media touchpoints: from digital to print to experiential.

What are the American Graphic Design Awards?

The American Graphic Design Awards is the biggest and broadest of the three national design competitions sponsored by Graphic Design USA for nearly five decades. It honors outstanding creative work of all kinds and across all media, and is open to advertising agencies, graphic design firms, corporations, institutions, publishers and more. There were more than 8,000 entries and of these, only a highly selective 15% are recognized as winners with an Awards Certificate of Excellence.

We are proud to share a little peak into these three unique award-winning projects, representing three completely different types of projects and media: logo/branding design, website/mobile design and an exquisitely designed print brochure.

Logo/Branding — My Book Club

This is a classic example of a logo that is deceptively simple yet complex in its execution. The witty design effectively sums up the brand at a quick glance, conveying its personality — and all through the use of type. It was designed to work as well online as it does offline, and even at the smallest of sizes.

“Your logo symbolizes all that is your company, product, service or event. It is also the ‘handshake’ for when you can’t be there in person, so it is vital for a business to get the logo right from the very beginning.” ~ Paul Biedermann, 12 Most Essential Ingredients for an Exceptional Logo 

Website/Mobile — The Dorsey Group

A comprehensive redesign of a corporate web and mobile presence that was also bound up with a brand refresh that infused energy and new life into this company. With smart, strategic design and focused attention to detail, the site is engaging and easy to navigate while the custom mobile landing pages offer easy access while on-the-go. 

QR codes were also utilized, linking print communications to these other digital communications, creating a cohesive, integrated brand experience no matter the touch point: viewing a website at work, checking a mobile device at a conference, or reading a print piece at home.

Print — McGraw-Hill Construction Outlook

This is a flagship publication for this business and the most highly respected economic forecast in the construction industry which includes detailed analysis, market research and industry trends. This exquisitely designed and printed communication is a valued resource that analysts and industry professionals depend on for timely information every year, culminating in an annual conference in Washington D.C.

Distilling complex information down into engaging, user-friendly experiences that communicate clearly and powerfully is something we excel at. re:DESIGN is proud to have consistently won awards for this report’s design and communications excellence, year after year for over a decade.


Looking ahead

While it is an honor to receive such accolades, we are not ones to rest on our laurels — it’s literally back to the virtual drawing board as we continue looking forward. These are exciting times, but we believe the key is not to focus only on digital, social media, or any other flavor of the month — but rather to bring them all together in a powerful, integrated way that surrounds your particular market at every touch point, including print.

To our online community as well as our families and friends: thank you for the support — you are appreciated. We are excited for the future and all that it brings for re:DESIGN! What can we do for you?

Read the Press Release 

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Take a look at more of the logos we’ve designed! 
And here are more of our branding and websites!

Only after building your network can you use the podium to its fullest potential. When it comes to getting your message out, there’s no sense shouting from the rooftops if no one is listening.

This is what social media can do and is where its power lies. It is where new relationships begin and existing ones are strengthened, creating a receptive audience that listens. And it doesn’t stop there because engaged audiences generously rebroadcast these same messages throughout other networks, amplifying them and expanding their reach even further!

My business, strategic design/branding/advertising/communications, has traditionally been mostly about making the podium higher and louder. It is about making messages that are informative, compelling, on target and that stand out from the crowd. Now, with social media, it’s still about this and more. An exciting new addition has been added, but it still takes well-executed branding to blaze a path and make sure you are both seen and heard.

Surround your audience and connect the brand

Social media is a powerful tactic that does a lot of upfront legwork, smoothing the foundation for businesses and brands as they engage, build networks and create buzz. But the key to remember is integration. This goes beyond just social media because a smart strategy will surround your audience, utilizing all the various tactics in all the various media. Good branding and a cohesive design strategy will connect the brand as you connect your network. It ensures that your brand will speak with one voice through all the media touch points: social, web, video, print, experiential, etc. 

When it comes to making sure your message is noticed, no tactic should be left unturned. Go ahead — build your network and speak from the podium. But don’t leave the branding strategy at the door.